Ninety per cent of Australians want all genetically modified (GM) products labelled, according to a recent Newspoll poll. Further, the majority of Australians are less likely to buy food they know contains GM ingredients. According to the poll, when asked if food products from GM crops and animals fed with GM feed should or should not be labelled, 90% of the respondents said they should be labelled. Only 2% of the respondents said they would be more likely to buy a product if they knew it contained GM ingredients, as opposed to 54% who said they would be less likely to buy it.