A major Australian organic food producer, Pureharvest, located in Drouin West Gippsland is calling on Food Standards Australia and New Zealand to match world’s best practice in GM food labelling. Pureharvest Managing Director Don Lazzaro says ”Our clients are demanding comprehensive labeling when it comes to GM food. They want to know where there food is coming from and how it has been produced.” Mr Lazzaro says that GM food awareness has grown dramatically in Australia over the last few years and that this reflects a worldwide trend.