ONE of Australia’s largest food companies has joined consumers in urging the State Government not to lift bans on genetically modified crops when it considers the issue this week. In a letter to Premier John Brumby, as well as other premiers, Goodman Fielder, which owns brands including Meadow Lea, Praise, White Wings, and Helga’s, warned that ”consumers are increasingly concerned about the uncertainty surrounding the possible long-term effects of consuming genetically modified material”.