A new survey conducted by Research Co. has found that young Canadians aged 18 to 34 are more likely to be willing to pay a premium for food that is organic or free-from genetically modified organisms (GMO).

Of the 1,000 people involved in the survey, 41 per cent said they would not pay a higher price for organic food. The proportion increases to 57 per cent among people aged 55 and over, but decreases to 41 per cent among those aged 35 to 54. Only about one-quarter (23 per cent) of younger Canadians aged 18 to 34 said they wouldn’t pay more for organic food, according to the survey.

The survey found similar results regarding non-GMO food, with 31 per cent of people expressing their unwillingness to pay a premium for free-from GMO food. The proportion is higher (38 per cent) among those aged 55 and over and similar (31 per cent) among those aged 35 to 54 and lower (22 per cent) for those aged 18 to 34.