The Philippine Rice Research Institute and the International Rice Research Institute are tapping the Helen Keller International to carry out feeding trials for the pro-Vitamin A-rich Golden Rice which should boost the crop’s market potential. An institution aiming to prevent blindness and malnutrition, HKI has started mapping out a program with Philrice and IRRI on the feeding trial. This may happen at least two years from now after Golden Rice developers will have obtained approval for the nutrient-rich rice.