LONDON--(BUSINESS WIRE)--Increasing concerns about GMOs, pesticides, and food additives are affecting the baby food market worldwide. According to Infiniti Research, more parents and caregivers are opting for natural and organic baby food: close to half of all new baby food launches new launches from 2007 to 2012 were in the organic segment, and supermarket sales of organic baby food saw a rise of more than 60% over the past five years. The market is experiencing a shift from non-organic baby food to organic.

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Organic baby food is typically considered to be baby food that is made from ingredients that have been grown without the use of pesticides, herbicides, or other chemicals and modifications. North America, according to Infiniti Research, is the largest growing market for organic baby food in the world. In North America, GMOs are typically considered safe for human consumption; in many other regions and countries, however, this is not the case. The sale and production of genetically modified crops are highly restricted in France, Germany, and other European nations; North America and the EU have very different regulations when it comes to GMOs.