Inghams advertisements are misleading the public by claiming that their chicken products have no genetically modified ingredients, according to the Soil & Health Association of NZ. ”Inghams are taking huge advantage of consumer resistance to GE foods by making GM free claims in television and print advertising, yet hidden well away on their website in their GM Policy(1), they argue for their use of GE soy in chicken feed,” said Soil & Health spokesperson Steffan Browning.