In recent years, U.S. based multinational Monsanto has successfully penetrated the seed fibre market in India and is offering a tantalizing pest-resistant species of genetically modified cotton, Bacillus Thuringiensis, otherwise known as Bt cotton. With higher yields, and less pesticide usage as selling points, farmers in growing regions around the country have switched to Bt cotton. Bollworm, a common pest, is what motivated farmers to switch to Bt cotton, but now, new pests are emerging as bollworm is developing resistances to Bt cotton.