16.12.2009 | permalink
The world’s largest seed and farm input company, Monsanto, is scouting for a new business model. While BT cotton seeds have to be bought every year, farmers can save soya, rice and wheat seeds. This poses a tricky problem. Executive vice-president (strategy) and chief financial officer Carl Casale tells ET why collaboration may be the best way to make sure the $12-billion giant gets paid for its new products in India.