Food is to European culture what free speech is to American culture. There may not always be a good scientific reason for concern, but to consider eating something that has resulted from some laboratory manoeuvring is felt by many Europeans as a kind of refutation of the true self. Whether judiciously or not, most Europeans are frightened to death of genetically modified food. And, this is not entirely a matter of Europeans’ falling victim to protectionist propaganda or frenzy. Trying to force genetically modified food down European throats is the surest way to guarantee that they swallow neither the potatoes nor a lot of the tactics to dump GM foods.