The Rs. 7,000 crore Indian market for agricultural seeds is the fifth largest in the world. Of that, roughly Rs. 2,000 crore is the market for cotton seeds. This is the market Metahelix is targetting. [...] Over 90 percent of Metahelix’s target market is transgenic, or genetically modified (GM). And 95 percent of those seeds contain technology from one company — Monsanto. Monsanto is the Coca-Cola of GM seeds business.