Dr Guy van Eede, unit head, biotechnology and GMOs, European Commisions's Joint Research Centre, Italy, gave a sneak peek into how GMOs are flourishing in the EU due to a strong consumer involvement, along with strict regulatory norms and absolute traceability from the point of production or import down to the table and vice versa. He also outlined the role of co-existence between organic, traditional and GM plant from the seed throughout the production chain and good post-market monitoring for the success of GM crops there.