A majority of European consumers want to see compulsory labelling on food products containing genetically modified crops, according to a recent Ipsos report, but industry players insist that this is impossible to implement.

The report, commissioned by the Greens/EFA group in the European Parliament and carried out by the polling organisation Ipsos, surveyed thousands of consumers across all 27 member states between February and March of this year in an attempt to gauge their understanding and attitudes towards genetically modified (GM) crops.