Prof. Madeline Suva of the College of Development Communication of UP Los Baños said the low understanding of agri-biotechnology among media practitioners should be a source of concern since mass media has great potential to shape public thinking about the issue. [...] She said one problem with trusting NGOs as a primary source of information is that people, including journalists, may not get all the information they need about biotechnology. [...] ”We don’t hear a lot from mass media about biotechnology. SEARCA-BIC sends a lot of press releases about the issue but most media outfits, including ABS-CBN, does not use them. The only media outlet that uses them all the time is the Philippine Star,” she said.