Starch is a carbohydrate that is abundantly used in the food and beverage industry, owing to its wide range of applications and functions. Starch is usually extracted from natural sources such as wheat, cassava, potato, rice, sago and corn. Non-GMO starch was first coined under the non-GMO project, where starch was prepared from non-genetically modified plants. Non-GMO starch is manufactured under strict regulated environment and protocols in order to prevent contamination and preserve the identity of the crop. Farmers are also required to use only non-GMO seeds for the crop production. These non-GMO crops are usually grown in countries where the growing of genetically modified organism is prohibited.

Opportunities for Non-GMO Starch Market Participants

The non-GMO starch available in the market are also very expensive, hence companies associated with non-GMO starch production need to find ways to offer the cost-effective solution to its customers. In today’s world, consumer buying behavior has continuously being influenced by the internet, buyers spend more time searching required products from various manufacturers before arriving at a decision. All companies have an online presence, but today, consumers are looking for an interactive web experience. Hence companies operating in this market needs to improve its web experience for the consumers and increase transparency of products accordingly. The role of retail and online support is no longer limited to the sale, and customer satisfaction after the sale is of paramount importance. Moreover, there is an increase in demand for non-GMO starch flour by the consumers of Europe, so new entrants could focus on offering such innovative products in order to enhance its foothold in the region as well as globally.