Authorities first encouraged farmers in Vidarbha to opt for genetically modified Bt cotton, saying the yield will be huge. Despite initial resistance, aggressive campaigning by brand ambassadors like Nana Patekar saw many a farmer convert in the hope they would make a killing. “With our native species, even if flowering failed due to excessive rain in the first half of the season, we would still manage at least some yield since the plants flower again. Bt cotton only flowers once and any failure means re-sowing the expensive Rs1,200-a-packet seeds,” says Golewar’s neighbour, Ambadas Rathod, who is also calculating his losses.