The Times of India reruns a three-year-old story on Bt Cotton without any updates as paid news. It is described as a consumer connect initiative. Why did Mahyco Monsanto Biotech get this extolling story republished? The trigger seems to be the bad press it has got recently. On August 28, 2011, the Times of India attempted to present ” old wine in a new bottle” in its own style. A full page story ”Reaping gold through Bt Cotton” appeared in its Sunday edition just when the media was busy celebrating end of Anna Hazare’s fast.